Designing a fake dynamic price tag

Wile we know on some level that prices adjust to market conditions, with Amazon now owning Whole Foods, one could perhaps see a day when this happens electronically and instantaneously.

To get a preview of what this might look like, maker “msbirfday” decided to create a random price generator based on an Arduino Uno and a 16×2 LED display. This was then disguised as an official price tag, and set up in a store to observe how shoppers reacted.

– Werbung –

The unit blends in nicely, and while employees might get annoyed at the device, it’s certainly an ingenious prank.

Amazon’s recent acquisition of Whole Foods Market made us wonder: what’s stopping dynamic pricing from stepping into the physical world of retail? What if the prices in a supermarket were just as flexible as those online?

– Werbung –

Check out how it was made here, and see it in action in the video below!

[youtube https://www.youtube.com/watch?v=z8l4fS0Mlns?feature=oembed&w=500&h=281]